Q2 Customer Behavior Report

--Swimwear shopping preferences of 30+

STYLE TRENDS

70% customers choose tankini over bikini and onepiece swimwear.

What consumers care most about when buying swimwear is elasticity, comfort and tolerance.

For those who choose bikinis, 60% choose the triangle cup style and only 20% choose the bra style.

HOLIDAY TRENDS

The most popular holiday themed swimsuit -- Flag Day swimsuit

OCCASIONS TRENDS

70% for Beach

30% for Swimming Pool

OCCASIONS TRENDS

Vacation Activities

Sunbathing

Beach sports

Sea sports

Cruise travel

COLOR TRENDS

30%

Blue

24%

Black

11%

Green

8.2%

Pink

PATTERN TRENDS

33%

Plants & flowers

20%

Plain color

20%

Geometric

12%

Abstract art

ACCESSORIES TRENDS

The top 3 most popular accessories for swimwear