Q2 Customer Behavior Report
--Swimwear shopping preferences of 30+
STYLE TRENDS
70% customers choose tankini over bikini and onepiece swimwear.
What consumers care most about when buying swimwear is elasticity, comfort and tolerance.
For those who choose bikinis, 60% choose the triangle cup style and only 20% choose the bra style.
HOLIDAY TRENDS
The most popular holiday themed swimsuit -- Flag Day swimsuit
OCCASIONS TRENDS
70% for Beach
30% for Swimming Pool
OCCASIONS TRENDS
Vacation Activities
Sunbathing
Beach sports
Sea sports
Cruise travel
COLOR TRENDS
30%
Blue
24%
Black
11%
Green
8.2%
Pink
PATTERN TRENDS
33%
Plants & flowers
20%
Plain color
20%
Geometric
12%
Abstract art
ACCESSORIES TRENDS
The top 3 most popular accessories for swimwear
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